And around that time was when my hair started to change, so I just attributed it to, like, dryness or something else. But it got so damaged that I no longer could attribute it to weather. And I had moved actually from Orlando to Miami. You're a hairstylist, right? I had to totally rewire my brain because I couldn't use the skills I was taught, for example, at DevaCurl academy for styling because that's for healthy hair. There are also at least 10 class-action lawsuits pending, including four in New York, in which customers say DevaCurl damaged their scalps and made their hair fall out in … Since many DevaCurl users relied on several different products from the company’s haircare line, some admit that they don’t know precisely which DevaCurl product caused the damage they allege. FADEL: That was Stephanie Mero, a hairstylist in Orlando, Fla. And we should say again we offered DevaCurl an opportunity to speak on the program, but the company declined, providing a written statement that reads, in part, quote, all of our products have gone through rigorous testing that has confirmed they are safe and adhere to both quality assurance and regulatory standards. According to the DevaCurl class action lawsuit, the company gained attention from consumers when it developed a formula in 2002 for … And it now has 40,000 members, over 40,000 members. Accuracy and availability may vary. According to a New York Post article, various DevaCurl products, including DevaCurl No-Poo Original conditioner, have caused "scalp irritation, excessive shedding, hair loss, thinning, breakage and/or balding during normal use," per the … What are you doing now? DevaCurl customer testimonials. Help. We stand behind the quality and safe use of our DevaCurl products" - end quote. lawsuits can be viewed here. The On March 5, 2020, Rhine Law Firm, P.C., filed a class-action lawsuit against DevaCurl to recover both compensatory damages and punitive damages for victims in North Carolina and throughout the U.S. Our Class Action Lawsuit. We work closely with class action and mass tort attorneys across the country and help with investigations into corporate wrongdoing. DevaCurl, a curly hair product line, is currently under fire for allegedly creating products that cause users to suffer from scalp irritation, hair loss, and damaged hair. One company's products dominate this corner of the hair care market, DevaCurl. FADEL: So what led to this lawsuit? To be perfectly clear, all claims against DevaCurl are only allegations and should be treated as such. But now DevaCurl is mired in controversy. Copyright © 2020 NPR. And what I noticed was it was - I was going through this amazing healthy hair journey. The Deva Concepts class action lawsuit points out a “myriad” of complaints made by consumers who suffered DevaCurl hair loss and other side effects, with some calling for a recall of the products. But the popular brand is now facing a class-action lawsuit after a number of curly-haired women — influencers included — have complained about the products resulting in alleged hair loss. I know this used to be kind of the central product you used on your clients, on yourself. And since then, it's really evolved to where there's all these sort of - you could call them copycats in the industry, all these other product lines coming up. What is it? WEN® by Chaz Dean. working with ClassAction.org are no longer investigating this matter. In March 2020, a class-action lawsuit was filed against Deva Curl for allegedly falsely and misleadingly marketing that products – including various DevaCurl conditioners and cleansers, Wavemaker, Super Stretch Coconut Curl Elongator, and other products – enhance and “bring out the best in curls,” are “free of harsh ingredients,” contain only “natural and functional … In light of these claims, attorneys working with ClassAction.org would like to speak to DevaCurl customers to learn more about the problem and to potentially file class action lawsuits of their own. NPR Saturday, February 15, 2020. New cases and investigations, settlement deadlines, and news straight to your inbox. FADEL: Yeah. NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. Hi all, You may have seen recent threads about DevaCurl, specifically that there is a possibility of a class action lawsuit. It's either I believe you and I believe this is happening and it's happening to me and I'm super upset, and what do I do now? But I didn't attribute it to the products because I had used them for four years on my clients, on myself with no issues at all. I will readily admit that I am not a lawyer and completely unfamiliar with the law firm in question, but I believe this is the lawsuit in question? information here is for reference only. Attorneys working with ClassAction.org would like to speak to anyone who purchased a DevaCurl product and experienced hair loss, scalp irritation or other side effects. MERO: Well, there's a - there's two very far apart ends. DevaCurl Maker Hit with Lawsuits Over Hair Loss, Scalp Irritation. Earlier this week, a group of consumers filed a class action lawsuit against the company, alleging that its products were causing them to suffer from scalp irritation, damaged hair and hair loss. The New York-based company is facing a class-action lawsuit after widespread complaints from women who reportedly experienced hair … FADEL: So you're a hairstylist, like we talked about. What was happening to you and your clients? Women claim the brand’s hair products have damaged their hair and even made it fall out. And the bald spots and stuff - I noticed that after the fact. And even the original founder, Lorraine Massey, wrote the "Curly Girl" handbook. One company's products dominate this corner of the hair care market, DevaCurl. ClassAction.org is a group of online professionals (designers, programmers and writers) with years of experience in the legal industry. One company's products dominate this corner of the hair care market, DevaCurl. Deva Concepts LLC is facing a class action lawsuit alleging its DevaCurl products cause hair loss. hair loss, scalp irritation or other side effects. The company created a “Curl Council” to deal with the backlash; however, the lawsuits claim this is “nothing more than ‘window dressing’ to address the fallout from bad ‘PR.’”. She's a hairstylist in Orlando, Fla. Stephanie, thanks for joining us. MERO: So my hair became more important to me when I started doing YouTube videos. Last year, there was a similar class action lawsuit brought against the curly hair product brand DevaCurl. And then there's the people who are like in there just to see what's going on but believe this is not at all possible and feel this, like, really strong relationship to the brand. Here’s everything we know so far. The authoritative record of NPR’s programming is the audio record. Attorneys working with ClassAction.org have now opened an investigation into the issue and want to hear from DevaCurl customers to potentially file lawsuits of their own. We also recognize that any changes to curly hair for whatever reason demand a special type of attention that safety tests alone can't address. MERO: So DevaCurl really is, I feel like, the focus and center of the whole curly hair movement, if you want to call it, or natural hair movement. So people are upset, as you can imagine. Earlier this week, a group of consumers filed a class action lawsuit … So we've called up someone with direct experience with the company's products, Stephanie Mero. February 18, 2020 Last Updated on January 6, 2021. We invited DevaCurl to speak on the program. Filed in New York, California and Florida, the lawsuits allege that although Deva Concepts has … FADEL: So for our listeners, can you explain the significance of DevaCurl to the curly hair community? People were really obsessed with watching my hair grow out because I had chopped it all off. The lawsuits claim that Deva Concepts, LLC made “false, deceptive and misleading” statements about the “gentle and beneficial nature” of the following products: DevaCurl customers have reported a number of side effects including scalp irritation, hair loss, breakage, thinning, excessive shedding and balding during normal use. Despite a barrage of consumer complaints, Deva Concepts has allegedly done little to help those suffering hair loss, scalp irritation and other side effects. Before commenting, please review our comment policy. Founded by celebrity hair stylist Chaz Dean, WEN® is a line … I mean, what was happening to you? Two attorneys, Gary Klinger of Kozonis & Klinger and Gary Mason at Whitfield, Bryson & Mason, are currently seeking plaintiffs for a possible lawsuit. STEPHANIE MERO: Thank you so much, Leila. DevaCurl, a haircare line specifically for curly hair, faces a class-action lawsuit from users who claim the line’s products have caused more hair damage than hair care. Multiple class action lawsuits have been filed alleging the maker of DevaCurl knew about the harm its haircare products could cause, yet failed to issue a recall or warn consumers. Everyone had super healthy hair, no complaints. DevaCurl has made a public … All rights reserved. Then there’s the class-action lawsuit filed against DevaCurl. Everything you need to know about the DevaCurl scandal. And it's the stylists' responsibility to become educated in whatever we need to know to be able to give the person in our chair whatever they need to feel the best about themselves and their hair as possible. xoNecole is the leading women's lifestyle digital destination for women of color for the latest in hair, style trends, career and finance advice, love and relationships, sex, culture and news. But now DevaCurl is mired in controversy. DevaCurl “No-Poo” Original non-lathering conditioning cleanser, DevaCurl One Condition Original hair conditioner, DevaCurl One Condition Delight hair conditioner, DevaCurl One Condition Decadence hair conditioner. MERO: It's completely changed my work. Severely damaged hair has to be treated completely different. A request for class-action lawsuit participants has also reportedly been launched, per Vice. The effects have been far-reaching because now there is a class-action lawsuit against the company alleging that their products cause hair loss, damage, and injury to the scalp. Visit our website terms of use and permissions pages at www.npr.org for further information. They declined but provided a statement which reads in part, quote, "we are aware that a lawsuit has been filed, but we do not discuss active litigation. This text may not be in its final form and may be updated or revised in the future. In February, three class-action cases were filed against the company in Florida, New York and California federal courts also alleging hair loss and other adverse effects. A list of open investigations and If successful, a class action lawsuit could force Deva Concepts to issue a recall and provide warnings on its products about potential side effects. Further, consumers may be able to get back the premiums they paid for products that do not perform as advertised, as well as compensation for professional hair and medical treatment needed to care for their injuries. The complaints have become so widespread that, in January, two legal firms issued a call for participants in a class-action lawsuit against the brand. They're choosing to let it curl rather than straightening it with heat and chemicals. And so they've created this huge brand that's everything from stylists and products to salons. A group of American consumers filed a class action lawsuit in the United States against the company, alleging that its products were causing them to suffer from scalp irritation, damaged hair and hair loss and that the Defendant has failed to provide adequate warning regarding the serious risks and negative side effects associated with the use of their DevaCurl … Multiple class action lawsuits have been filed alleging the manufacturer knew about problems with the DevaCurl products, yet failed to issue a recall and even misled consumers into believing their hair loss was “normal.”. Story continues. What's the overall response been to, you know, the allegations? Below is a sample of complaints posted online by DevaCurl customers [sic throughout]: It has been alleged that Deva Concepts is aware of these problems, but is intentionally blaming two of the reported side effects – hair loss and shedding – on other factors such as weight loss, scalp buildup, stress, dandruff, giving birth and certain illnesses. A class action lawsuit is pending in California state court against Pacific Life Insurance Company (“PacLife”) alleging claims on behalf of California purchasers of Pacific Discovery Xelerator IUL indexed universal life insurance policies (“PDX Policies”). We provide individualized claims outside the class action which have the … And that means they need to learn how to work with it. But if you want to say that they jumped on the bandwagon, I would say that DevaCurl is the driver of that wagon. Facebook groups discussing people's inordinate … And it started to change. Long story short, DevaCurl products have started causing major scalp irritation and hair loss for some people. These PDX Policies were issued nationwide by PacLife from February 2017 until 2019. According to Vice, the negative reviews began rolling in about five months ago. There are currently class action lawsuits regarding DevaCurl, however those lawsuits typically provide limited recovery that does not fully consider each individual situation. A group of curly-haired consumers filed a class-action lawsuit against the maker of a popular haircare brand — claiming use of the products leads to … So, what the hell is going on with DevaCurl? For years now, more and more people have been embracing their natural hair. So how has this impacted your work? Instagram In January, a law firm posted an article titled "DevaCurl Hair Loss Class Action Lawsuit Investigation," and though a lawsuit has not … NPR's Leila Fadel speaks with hair stylist Stephanie Mero about the controversy surrounding DevaCurl products. Consumers have filed a class-action lawsuit against DevaCurl claiming that its product cause scalp irritation and hair loss. And honestly, realizing the scope of this, stylists are going to need training on how to work with it because I cut all my damage off, but most people are not prepared to do that. The online complaints against DevaCurl also drew the attention of attorneys interested in pursuing a class-action lawsuit against the company. A popular hair product line is facing backlash from thousands of consumers who claim it caused them hair loss and scalp damage. The streets are talking and natural haircare brand DevaCurl has some explaining to do. Deva Concepts, LLC is the defendant in at least three proposed class action lawsuits that allege the company’s line of DevaCurl products have caused many curly-haired users to experience scalp irritation, excessive shedding, hair loss, thinning, breakage and/or balding. The backlash from influencers and customers speaking out about their alleged hair loss and scalp damage experiences they claim were a result of DevaCurl products, started going … Attorneys Link to Investigation in prep for Class Action Lawsuit against Devacurl. They appear to still be in the active info … But you created a Facebook support group for other people to share their stories, stories like your own. But now DevaCurl is mired in controversy. Further, the suits claim the company has even gone so far as to mislead customers into thinking that hair loss and shedding is “normal” and “common” – even in those shedding more than 100 strands of hair per day. DevaCurl, a staple in the curly hair community for making the No-Poo alternative shampoo mainstream, faced a stunning blow to its reputation in February after a group of consumers filed three class action lawsuits against its parent brand, Deva Concepts. And if you're part of the curly hair community, you know this natural hair movement runs deep. DevaCurl Faces Class Action Lawsuit Alleging Hair Loss. When you have - when you find a bald spot, you get a little upset, I would imagine. And then I started to realize that all my clients that use DevaCurl, which was 99% of them - their hair, the texture of it was looking like mine, even if we had totally different hair. That's why DevaCurl is committed to creating a professional curl care council of trusted medical professionals, dermatologists, independent industry experts, professional stylists and members of our Curl community to help us all better understand healthy curls and scalp. 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